RevShift Media

Workspace · Updated 2026-04-28

Jessar Industries — Project Workspace

Live deliverables for the website migration and brand-elevation engagement. Click any item to open the full document.

How to navigate. Items are grouped by audience. If you are Jessar leadership, the Phase 1 brief and the brand-direction document are the most important reads. If you are part of the Jessar team reviewing the catalog, the product database viewer is your tool. If you are the Jessar intern tagging sub-brands, the brief and the fillable CSV are downstream. Everything is updated continuously as the project progresses.

01

Read first — current state

Jessar Hub — the client-facing portal

The page you give Jessar so they don’t get lost. Same look and feel as this hub, but only carries client-facing items: Phase 1 brief, brand direction (customer edition), product DB viewer, data gap report, hero candidates tool for Michael, intern brief, draft management guide. Internal artifacts (open items, project state, hero PDP renders with internal annotations, site architecture) are deliberately omitted. Send Jessar leadership jessar-deliverables.vercel.app/jessar_hub as their bookmark.

For Jessar jessar_hub.html

Open Items — every pending todo & related file

The single page for “what’s outstanding right now.” Grouped by owner (Sean / Jessar / RevShift), with each item showing why it matters, the next concrete step, and direct links to the files behind it. Regenerated on demand — this is the live action list.

For Sean open_items.html

Project State & Next Steps

Snapshot of where we stand: phase status, what is shipped, what is awaiting whom, the brand-decision impact map, and what is queued. The fastest way to catch up.

For Sean project_state.html

02

Direction — react and steer

Brand Direction — Three Options + Five Palettes

Three creative directions (philosophy + layout) crossed with five alternative palettes. Honors the “modern soft styling” lane occupied by quietly premium home-goods brands. Pick a direction and a palette — mix-and-match welcome.

For Jessar leadership brand_guide_options_v0_1.html

Brand Direction — Customer Edition

Same three directions and five palettes, framed for Jessar leadership. Cleaner narrative, no internal-iteration history.

For Jessar leadership brand_guide_for_jessar.html

03

Hero PDP design — three directions, same product

Hero PDP — Direction A: Warm Editorial

Caraway/Our Place lane. Fraunces serif, putty/cream palette, warm walnut accent, italic-emphasis with color shift. Real product (7-99096 steak knife set, JS Gourmet) with bilingual copy and the “Behind the page” drawer that maps every section to its metafield + admin edit path.

For Sean hero_pdp_render_v0_1_a.html

Hero PDP — Direction B: Soft Modern

Quieter, more contemporary. Cormorant Garamond, lighter coral accent, italic-emphasis without color shift, sub-brand as a 6px dot. Same product, same copy, same structure as A.

For Sean hero_pdp_render_v0_1_b.html

Hero PDP — Direction C: Natural Craft

Material-led, earthy. Newsreader serif, acacia/sage palette, sub-brand as a bordered material card. Same product, same copy, same structure as A.

For Sean hero_pdp_render_v0_1_c.html

Standard PDP — the other ~3,191 products

The non-hero template. Specs-forward, fast to scan, B2B-friendly. Same product (7-99096) for direct comparison against the hero treatment. No story / build / made-for sections; specs panel is the centerpiece. Direction-agnostic structure — B/C palette swap matches the hero PDP renders exactly.

For Sean standard_pdp_render_v0_1_a.html

Site management how-to (v0.1 skeleton)

Section-by-section guide for managing the hero PDP in Shopify admin: which metafield drives which section, where to edit, bilingual flow. Skeleton level — screenshots and walkthrough get added once the theme is live and metafields are populated.

For Jessar (eventually) management_guide_v0_1.html

Site Architecture — 27 pages, every spec

The working reference we pull up while building. Every page that needs to exist (home, 10 sub-brand pages, 5 category collections, hero PDP + standard PDP templates, static, utility) with four fields each: Purpose, Sections, Data sources, Done criteria. Plus the locked sitemap, URL/taxonomy decisions, filter strategy, and what’s explicitly out of scope.

For Sean site_architecture.html

04

Phase 1 — data foundation closeout

Phase 1 Data State — One-Pager

The 1-page brief: where the data foundation landed, the migration plan in numbers, what we still need from Jessar to finalize. Sign-off requested.

For Jessar leadership phase1_data_state_one_pager.html

Data Gap Report

Visual coverage dashboard — field-by-field completeness, completeness score distribution, migration action breakdown. At-a-glance read of where data is strong and where it needs work.

For Jessar team data_gap_report.html

05

Operational tools

Product Database Viewer

Interactive viewer of all 3,211 SKUs with their tier, migration action, completeness score, missing fields, and current-site status. Sortable, filterable, color-coded. Click a KPI card to filter by tier; click any row to expand.

For Jessar team product_database_viewer.html

Asset Coverage Report

Full index of files provided by Chris: 9,430 real files (5,740 box artwork PDFs, 3,679 Quasimodo studio photos), cross-referenced against all 3,211 DB SKUs. 99.8% primary-tier coverage. Key finding: zero lifestyle photography for hero candidates — lifestyle shoot vs. AI decision needed.

For RevShift / Jessar team ssd_asset_coverage.html

06

Investigation — Phase 1 follow-ups

Investigate SKUs — Triage Report

The 366 SKUs live on the current site but absent from both master files. Pre-sorted into “likely keep” vs. “likely cleanup” samples so triage is fast.

For Jessar team / intern investigate_skus_report.html

All 147 current categories scored healthy / weak / abandoned by how many active SKUs they contain. Tells us which categories to keep, merge, or drop in the new information architecture. 34 abandoned do not get recreated.

For IA work wp_category_audit.html

07

Hero selection — narrow 50 candidates to 20 (for Michael)

Hero Candidates — Narrow to 20

50 unique product concepts grouped by category. Signed SOW covers 20 full story-driven hero PDPs; the remaining ~30 get "featured" treatment unless promoted later. Click cards to mark candidates; send the final 20 SKUs back to Sean.

For Michael (Jessar) hero_candidates_for_michael.html

08

Intern — sub-brand mapping

Sub-Brand Mapping — Intern Brief

Context, instructions, and the full mapping table. ~30 minutes of work to assign the right sub-brand to each SKU prefix group. Pre-filled where the answer is already known.

For the intern sub_brand_mapping_intern_brief.html

Sub-Brand Mapping — Fillable CSV

The CSV the intern fills in. Open in Excel or Google Sheets, fill the empty assigned_sub_brand_FILL_ME_IN cells, save, send back. Click to download.

Download sub_brand_mapping_template.csv